With the new school year fast approaching, Simon and Teen Vogue are hosting a series of back-to-school events at more than 80 shopping centers across the country to get young people prepped to head back to class.
Great Lakes Mall’s “ABC’s of Style” festivities, sponsored by Lake Health, take place on Friday, August 8 from 5 to 7 p.m., helping families have fun while shopping for seasonal must-haves.
“This is an exciting time of year! Great Lakes Mall is the center of fashion in Mentor, and teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Reneé Sanden, director of marketing and business development, Great Lakes Mall.
Great Lakes Mall’s ABC’s of Style event will include various elements to give students the social shopping experience they seek.
Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts. Beyond the event, shoppers can also pick up a guide at Great Lakes Mall’s Guest Services.
Mall-Wide Discount Offers & Samples: Event attendees can engage in free interactive activities and pick up a swag bag at the registration table filled with other goodies and offers (while supplies last) from St. Ives, Simple, Q-tips, and Fox’s new fall series, “Red Band Society.”
Entertainment and Activities: The event will feature a Gamestop PS4 and Vita Gaming Challenge, a Henna Tattoo Artist, prize giveaways, a photo booth for fun pictures with friends and music provided by DJ Jesse Webb Entertainment. After enjoying all of the activities at ABC’s of Style, families can kick back and relax in the Chick-fil-A Lounge.
Back to School Fashion Tips: JCPenney Styling Salon will showcase easy hairstyles for school and Sephora will provide makeup demos. A professional teen model fashion show will feature the hottest looks to start the school year off right.
“We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season,” said Teen Vogue vice president and publisher, Jason Wagenheim. “Through this alliance, we’re able to bring relevant and authentic fashion content to Simon.com and into consumers’ everyday mall experience—starting with Teen Vogue’s Back-To-School Saturdays, but with much more to come.
Simon’s ‘ABC’s of Style’ events are really the perfect complement to our BTSS initiative and we’re looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August.”
In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to Great Lakes Mall.
Simon’s ABC’s of Style events are presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series, “Red Band Society.”
For more information about Simon malls ABC’s of Style events, follow Great Lakes Mall on Twitter @GreatLakesMall or visit Facebook.com/GreatLakesMall.
