This winter, Cuyahoga County Public Library’s (CCPL) Solon and Strongsville branches are offering free ENCORE Entrepreneurs workshops designed to help aspiring entrepreneurs realize their dreams of starting and growing their own successful business or franchise. This six-week series of workshops, led by experienced business professionals, is free and open to the public. Registration is required. Register online at www.cuyahogalibrary.org/encore or by calling the host branch.
34125 Portz Parkway / 440.248.8777
Workshops will be held on Tuesdays, January 5 – February 9, 2016 / 7:00 – 8:30 p.m.
18700 Westwood Drive / 440.238.5530
Workshops will be held on Wednesdays, February 10 – March 16, 2016 / 7:00 – 8:30 p.m.
Week 1: Concept2Business
In this workshop, learn how to generate and cultivate your business ideas and develop your business concept. Take the challenge and see if you are ready to be an entrepreneur.
Week 2: Business Plan
OK, so you have a business concept – now you need to create a business plan. Learn how to write an effective business plan and determine your mission, vision and values. We will use an online business plan template to get started.
Week 3: Small Business Legalese
In this workshop, we will explore the many legal aspects of owning a business. Topics include naming your business, licenses, registration, patents, copyrights, trademarks and government regulations. Our goal is to help you determine the appropriate legal structure for your business.
Week 4: Know Your Customer
Is there a demand for your business? What is your target audience? We will explore market segmentation and develop a marketing plan that distinguishes your brand. We will also explore how you can use social media to market your business strategically.
Week 5: Where’s the Money?
You have a great business concept; now it’s time to find the financial support you need to get started. Do you need a conventional loan, a microloan or crowdfunding? Learn what financial information should be a part of your business plan.
Week 6: The Perfect Pitch
Present a dynamite one- to five-minute pitch and attract the “ask” that you want. Develop your value proposition and elevator pitch and learn the four points of a perfect pitch. Receive constructive feedback on content and delivery, including key message, voice tone and body language, differentiators, go-to-market strategy, competition and business model. The Perfect Pitch is intended for students who have completed weeks 1 through 5 of the Encore Entrepreneurs workshop series.
Cuyahoga County Public Library’s Encore Entrepreneurs Series is made possible through the generous support of the Cleveland Foundation.
About Cuyahoga County Public Library
At Cuyahoga County Public Library we are committed to our mission of being at the center of community life by creating an environment where reading, lifelong learning and civic engagement thrive and our vision to be the most convenient library system in the country. For more information, visit www.cuyahogalibrary.org.